Your bank has decided to create bank accounts specially designed for teenagers in middle school and high school.  

Write a blog entry in which you explain what special features this bank account should have in order to be attractive to teenagers, what is a teenagers incentive to buy the product, what type of advertisement you would create and for which medium, and when/where specifically would you place this ad in order for teenagers to see it and want to open a bank account? 

Include pictures, links, or videos in your blog post where appropriate. 

I think one of the best incentives for the teenagers is to offer them a free product, discount or something that can call the attention of them, theres a commercial of "Banco Santander" that shows a kid talking to his father, when the kid see a advertisement on the news paper that says that if you make client of Santander you will get a free Iphone 4, this is one of the greatest advertisement that you can show a kid, or a teenager, since they think that you only need to sign a contract you will get instantly the Iphone, but it is not that easy, sometimes they have other terms that they don't show at TV Commercials, so definitely you will get the teenager's attention, but that is not going to make you get them as client, since they will read the contract and they will see the other terms and conditions. A great advertisement should show all the things as they are, with all the details and conditions of the offer. A very good commercial that laugh of the other bank's terms and what they show is this one from Ally Bank.

This is a great commercial and is not hard that teenagers get the idea of it, a good commercial should look like this one, because as a bank they are showing the other bank's bad things that can do if you don't read well the contracts. I personally think TV advertisement is the best way to advertise a product or service and one of the best hours to place this advertisement on TV is near 22:00 PM because thats the hour that most of the teenagers are watching TV, this can be also published in Facebook, in the Advertising area, because i can assure that more of the 90% of the teenagers between 10 to 25 years old have an account on Facebook.